Apple teamed up with legendary filmmaker Martin Scorsese for its latest iPad commercial, which will air during Sunday night’s broadcast of the 87th annual Academy Awards.
Called “Make a Film with iPad,” the 60-second spot features students from Los Angeles County High School for the Arts making their own movies using iPads, while excerpts from Scorsese’s 2014 commencement speech at NYU’s Tisch School of the Arts play over the soundtrack, according to Deadline.
The ad intends to highlight the role iPads will play in the next generation of filmmaking. Check it out above, and look for it to air during Sunday night’s Oscars broadcast, which begins at 5:30 p.m. PT on ABC.
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