The launch of Gwyneth Paltrow’s feminine lifestyle publication Goop backfired last year, after critics pointed out how far-fetched its products were for everyday women, and now the actress is clamoring to once again align herself with her target audience.
What we try to do at Goop is curate and to edit. We know that a woman’s time is her most precious resource and we want to multitask, get a lot done, and what we want to do is provide the best solutions.
Paltrow became an Internet laughingstock in November after releasing her Holiday Gift guide which offered products for everyday moms, but there was a problem: some of the items in the catalogue were out of touch, and over budget, for the working class.
One product, a Diamond Thickie Esque Vase, was valued at $12,000. This is more than double the monthly income of the average American family, which doesn’t help her case.
She told CNN:
I’m incredibly close to the common woman in that I’m a woman and I’m a mother and we all are in a physical body with beating hearts with compassion and love we are all seekers.
We all want fulfillment, we all want to live our best lives. We want to be healthy and happy and squeeze the most we can out of life. I think that’s all women.
Although Paltrow will spend most of 2015 trying to expand her business, she doesn’t want to get confused with some lifestyle guru like Martha Stuart, for example.
“I see myself as an actor and a mother and as an entrepreneur. I don’t see myself as a guru at all. I’m not a guru because I’m the one asking the questions. I’m not purporting to know anything,” she insisted.
While Paltrow may claim to be the one asking the questions, she raised plenty in January after advising women to have their vaginas “steamcleaned.”
“It is an energetic release – not just a steam douche – that balances female hormone levels. If you’re in L.A., you have to do it,” Gwyneth wrote on her lifestyle website at the time.
Doctors quickly pointed out that the procedure is not recommended.