Was it so terribly long ago that a movie that grossed $100 million was considered a smash? It surely wasn’t all that long ago that an opening weekend gross of $100 million was a phenomenon. Now it’s all about the $200 million opening weekend, which “The Avengers: Age of Ultron” should easily pass this weekend:
Disney and Marvel Studios’ “Avengers: Age of Ultron” is heading for box office history with early Friday estimates showing it running slightly ahead of the $207.4 million opening weekend record for 2012’s “The Avengers.”
The first-day numbers for “Age of Ultron” look to come in between $89 million and $98 million — which could break the $91 million opening-day record set in July 2011 by Warner Bros.’ “Harry Potter and the Deathly Hallows: Part 2.”
“Ultron” launched with a stunning $27.6 million in Thursday-night previews starting at 7 p.m. in North America — far above the $18.7 million grossed in midnight showings by “The Avengers” on its first Thursday night in May 2012. “The Avengers” posted the second-highest opening day of all-time with $80.8 million on Friday.
You can read my “Ultron” review here.
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