Britney Spears fans in Los Angeles got to hear the pop star’s latest song before everyone else–if they used Uber to get around town.
On Sunday, the taxi app sent out a fleet of specially-marked “Britney SUVs” that L.A.-area riders could call just like any other Uber car. Inside, Spears’ new single “Pretty Girls” was blasted on repeat, while a few lucky fans also got Britney-branded baseball hats, bags, and coffee thermoses.
Riders posted pictures of the cars and gift bags on Twitter:
— Julie Birke (@juliebirke) May 4, 2015
— Paul Romo (@Pauler15) May 4, 2015
Spears’ song leaked online just ahead of Uber’s promotion on Saturday, prompting the pop star to ask fans to “hold out just a little longer” to hear the track:
For everyone else, I know some of u have already heard it but hold out just a little longer & the song will officially be out later tonight!
— Britney Spears (@britneyspears) May 3, 2015
Below, listen to “Pretty Girls” featuring rapper Iggy Azalea.