Actress Gwyneth Paltrow and celebrity fitness trainer Tracy Anderson announced they will be launching an organic food take-out company, called 3 Green Hearts, which will offer “healthy organic meals on the go.”
From freshly made juices and smoothies, gluten-free pastas, quinoa salad, fish tacos, and grilled salmon, this new line appears to have it all–even frosting for those with a sweet tooth.
Paltrow, who founded Goop, was accused of offering items at outrageous prices last year, while marketing them to everyday women. She has not spoken about the new venture yet, but Anderson explained the motivation behind founding 3 Green Hearts.
“I’m a major foodie so there’s always going to be frosting shots, but the frosting is made without all the processed things that really hurt us,” Anderson told People. “I’ve figured out how to make the best cookies that have no gluten, no soy, no dairy, no nuts, no eggs–all the main common allergens. It’s also about me being able to settle the inflammation fire that is in so many bodies.”
So, why a culinary line?
Anderson explained, “We are moms. We are nurturers. We understand the demands of dreaming big. And we want nothing more than to have access to the healthy, happy lifestyle you so deserve.”
She added, “If I can be a part of making it easy for people to eat natural foods and be able to feel like they can lead a natural lifestyle and have it be affordable, that to me is really key.” Elaborating, Anderson stated, “I’m really for people’s health. I care that every single person’s body is different and digests different, and that we need options.”
Additionally, Anderson said she understands the importance of offering food that is tasty but also has substance.
“We are emotionally programmed to love food. It’s about where the foods are sourced from and how they’re made. It’s not about everything being so diet or gimmicky to drop quick pounds,” she explained. “But [the food] has to taste good.”
3 Green Hearts will eventually be sold in all of Anderson’s Hamptons fitness studios, but the company does not yet have a launch date.