The first official promo for Bruce Jenner’s upcoming docu-series, I Am Cait, debuted to more than 4.5 million viewers across E!’s digital and social media platforms in just 24 hours, reports Deadline.
The Jenner promo, combined with the news that Kim Kardashian and Kanye West are expecting their second child, garnered E! 5.2 million unique visitors in one day, giving the site its most traffic on a non-awards day in 2015, according to E!
The network released its first promo days after Jenner was featured on the June cover of Vanity Fair wearing satin lingerie and appearing very much like a woman.
I Am Cait will highlight the former Olympian’s new life as a transgender woman, and follow him as he searches for his “new normal.”
The series will also shed light on how Jenner’s transformation has impacted those around him.
The show will consist of eight, hourlong episodes and will premiere on July 26 on E!
Watch: ‘I Am Cait’ Promo Gives Glimpse into Caitlyn Jenner’s Life