Michelle Obama is back in Hollywood.
The first lady appeared on “Jimmy Kimmel Live” Thursday to promote her latest healthy eating initiative for children, which is called “Eat Your Effin Vees.”
“I couldn’t be more excited about a new campaign called FNV,” she says in a promotional spot for the initiative.
“As in eat your effin’ vegetables,” Kimmel chimes in.
Michelle interjects to clarify the “F” stands for fruit, but Kimmel insists he knows what it stands for because he has HBO.
According to Business Insider, the purpose of the campaign is to give healthy foods the same air-time and exposure big brands like McDonald’s give Big Macs.
Obama’s FNV campaign has reportedly been endorsed by actress Jessica Alba, athletes Victor Cruz, and Steph Curry, as well as companies WWE and Campbell Soup.
The FNV campaign was announced in February, but this is the first advertisement to air.
Watch the video below: