Gwyneth Paltrow’s Goop pop-up shop in New York City was robbed on Saturday, with thieves making off with nearly $200,000 worth of vintage jewelry while employees were distracted.
New York City police told People magazine that three men entered the store on 59th Street and 8th Avenue on Saturday afternoon while the shop was full of customers and proceeded to pry open a locked cabinet to get to the merchandise. Staff at the store noticed the men and called the police, but the suspects had escaped by the time law enforcement arrived on scene.
Police estimated the value of the stolen goods at $173,465.
“There was an isolated incident Saturday afternoon involving a very limited number of items, which was reported to the NYPD,” a Goop spokesperson told the magazine. “While the store was crowded during one of our busiest days, thankfully the NYPD responded quickly, our customers and staff are safe, and we remain open for business with proper security precautions in place.”
According to the New York Post, the thieves snatched a vintage 1940 Bulgari bracelet valued at $106,000, an 18-karat David Weiss bracelet valued at $43,750 and three men’s Rolex watches with a combined value of roughly $25,000.
The three suspects face grand larceny charges.
Paltrow’s Goop MRKT pop-up shop opened at the end of November and is scheduled to remain open until Christmas Eve. The “Goop” name is taken from the actresses’ online lifestyle outlet, which has been ridiculed in the past for its annual holiday gift guide that usually features items most middle-class and working consumers cannot afford.
The company has described its pop-up shop, which has already made stops in Los Angeles, Chicago and Dallas, as a “real-life representation of Goop’s digital world,” and the prices of items in the store apparently confirm that description. People reports that leather jackets at the Goop MRKT retail for $10,500, while tulle dresses will set shoppers back $8,900.
In March, Paltrow brushed off criticism that her Goop outlet only caters to the rich.
“I’m incredibly close to the common woman in that I’m a woman and I’m a mother and we all are in a physical body with beating hearts with compassion and love,” the actress told CNNMoney. “We are all seekers, we all want fulfillment, we all want to live our best lives. We want to be healthy and happy and squeeze the most we can out of life. I think that’s all women.”