Taylor Swift Partners With UPS For Commercial, Album Release

Pop superstar Taylor Swift has partnered up with UPS to promote her upcoming album ‘Reputation,’ while also releasing a new commercial with the delivery company.

As part of Swift’s new era of music – her song “Look What You Made Me Do” was just released this week – UPS announced that it was officially pairing with the singer-songwriter on a campaign, which includes a new commercial.

In the commercial, Swift’s hands can be seen packaging her new album as the beginning chords of her new single play in the background. Then, as the camera pans upwards, Swift gives a gaze and smirk as the commercial cuts.

You could win an exclusive #TaylorSwiftDelivery by pre-ordering* Taylor’s new album #reputation from UPS. https://t.co/OpvEIOQYMa pic.twitter.com/mvHjzXbn5T

— UPS (@UPS) August 25, 2017

Aside from the commercial, Swift’s new album cover art for ‘Reputation’ will be plastered across select UPS delivery trucks as the album’s release on Nov. 10 is awaited.

Excited to be the Official Delivery Partner of Taylor Swift’s new album! Look for #TaylorSwiftDelivery trucks: https://t.co/1hg8OX1xWu pic.twitter.com/ThNrhIEet7

— UPS (@UPS) August 25, 2017

Swift’s new music video for her single “Look What You Made Me Do” will be revealed in full during Sunday night’s MTV Video Music Awards, though glimpses of the video have already been released.

Official #LWYMMDvideo world premiere.
Sunday 8/27 at the @vmas pic.twitter.com/tjAxr8qdsY

— Taylor Swift (@taylorswift13) August 25, 2017

Swift has taken her promotion for her new album, expected to have a dark undertone, to new lengths on social media. The superstar recently deleted all of her Twitter and Instagram history, posting only videos of an angry snake, followed by her album cover art.