Author Joe McGinniss had months of advance media interest and a huge rollout from well-heeled Random House which included appearances on NBC’s Today, CNN’s Piers Morgan and ABC’s “The View.” And yet, newly released figures show his book is languishing on shelves:
According to industry sales numbers reported today from Nielsen Bookscan, the most reliable tracker for the book industry, “The Rogue: Searching for the Real Sarah Palin” by Joe McGinniss sold a total of just 6,034 copies in the first week. Warehouse sales were also slow for “The Rogue,” with Ingram inventory barely dropping at all the first three days this week.
The geographic breakdown is interesting as well:
According to Nielsen Bookscan, “The Rogue” did best in the Pacific U.S. region in its first week, with 1,553 units sold. That region encompasses Alaska, where Palin lives and formerly served as governor.In the Northeast, which includes New York and is a region where big national books often do best, “The Rogue” sold just 442 copies in the first week.
Technically it was six days, but New York City has seven million people. Selling 442 copies of a book with this level of media awareness is a major flop.
And remember these figures came before the push back on McGinniss, notably by Andrew Breitbart here on this site, which demonstrated what a complete fraud his book is. So it’s likely week two will show an even more significant drop off.
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