Bad marketing travels fast. That’s the lesson Reebok learned the hard waythis week after ads placed in a handful of locker rooms in Germany madetheir way stateside via social mediasites:
The motivational ad campaign’s full tagline is “cheat on yourgirlfriend, not on your workout”, but has quickly earned the wrath of socialmedia activists.CheaterVille.com, a US website dedicated to exposing cheaters around theworld, wrote a letter to Reebok headquarters threatening to boycott thesports brand unless the ad was removed immediately.
ABC notes there was a wave of outrage over the ads on Twitter:
#reebok …. youpissed off a lot of women!” Share It Fitness tweeted.
A US spokesman for Reebok expressed his regret that the materials were printed in the first place.