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Ben Smith Scoop: Breitbart Infighting Leads Site To Bury Competition

Ben Smith Scoop: Breitbart Infighting Leads Site To Bury Competition


Today, the following article appeared in its entirety today on Ben Smith’s Buzzfeed.

Less than a year after the sudden death the conservative provocateur and pioneering blogger Andrew Breitbart, the web empire he had begun to build under his own name is plagued by an unusual degree of disorganization and rampant infighting as his disciples battle for ownership of his legacy, according to current and former employees, and people close to the company…

Their stated goal — to become “the Huffington Post of the right” — was ambitious, but Breitbart is, at least, now competing in the traffic wars on the right. For the first time this September, topped it main rivals on the right — The Daily Caller, Weekly Standard, National Review, Pajamas Media, and Hot Air — in traffic, with 2.9 million unique visits in September, according to comScore…

The portrait that emerged from multiple interviews with sources at the site and in its orbit was one of a disorganized, downtrodden army of conservative foot soldiers eager to carry out their fallen leader’s mission, but deeply divided over how to interpret his battle plan.

Read the rest here.

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