The Huffington Post launched its live video network in August, and on Election Night it paid big dividends. The coverage that included live streams and on-demand plays drew 1.5 million viewers in the evening. Of the total, 300,000 viewed videos on the HuffPost Live platform, while others watched a clip that was found in another pocket of the website. At one juncture, 212,000 people watched the website at the same time. And the total video views soared over 4 million.
The live video network is getting more and more participation from viewers and is pleased with the result; HuffPost Live president Roy Sekoff said, “The level analysis, articulateness and intelligence the community has brought has far outweighed my initial hopes, so we’re leaning into that.”
This foray into give-and-take with the audience may be a harbinger of things to come, and a quite effective way to promulgate political viewpoints. Even a partisan media website can develop a network of its own.