The New York Times, in a puff piece about its spiritual cousin MSNBC, said that the leftist network is the megaphone for Barack Obama:
If Fox sees itself as the voice of the opposition to the president, MSNBC sees itself as the voice of Mr. Obama’s America.
which features intellectual luminaries Rachel Maddow, Chris Matthews, Al Sharpton, Lawrence O’Donnell and Ed Schultz of course, the Times had to admit that Fox has two million more viewers than MSNBC. So, how to spin that so it looks good for Obama’s mouthpiece?
Ah, the trusted meme of liberals for the last 50 years: assert that the younger age demographic is the one that matters:
But the two channels, which skew toward an audience that is 55 or older, are on average separated by fewer than 300,000 viewers in the 25 to 54-year-old demographic that advertisers desire.
As Ben Shapiro detailed thoroughly in Primetime Propaganda: The True Hollywood Story of How the Left Took Over Your TV, this has been a tactic the left has used for decades: convincing advertisers that somehow youth was the targeted audience, despite the fact that those with the most disposable income are members of an older group.
And guess what. Fox receives more than three times what MSNBC does in revenue from subscribers:
The channel receives a per-subscriber fee of 30 cents a month from cable operators; CNN receives twice that, and Fox News at least three times as much.
Even CNN does better than MSNBC.
MSNBC may be the voice of Obama’s America, but there aren’t that many people listening.