Former NBC top executive Jeff Zucker was named Thursday as president of CNN Worldwide, heading up the news media operation as it seeks to adapt to new technology platforms.
Zucker will start in January as head of the 23 news and information businesses including the CNN news channel, CNN International and CNN.com, parent company Time Warner said in a statement.
The former CNN Worldwide president Jim Walton announced his departure in July, saying the struggling network needed “new thinking” after his 10 years at the helm.
The announcement came after CNN’s viewer ratings hit their lowest levels in two decades, behind Fox News Channel and MSNBC.
Zucker stepped down as head of NBC Universal after the merger of the media and entertainment giant with cable television operator Comcast was completed in 2011.
Zucker said: “I am thrilled to join the distinguished team of journalists across the worldwide platforms of CNN. The global reach and scale of the CNN brand is unparalleled in all of news. Outside of my family and the Miami Dolphins, there is nothing I am as passionate about as journalism… I’m excited to return to daily newsgathering and compelling storytelling in a place that values those above all else.”