Another in a long line of left-wing radio stations is going dark. KJFK of Reno, Nevada, will cease broadcasting after eight years as a progressive talk radio station.
In a statement published on its website, KJFK–touted as “AM with IQ”–stayed on the air through the 2012 General Election despite operating “at a loss of thousands of dollars a month.”
Despite a “passionate audience,” KJFK claims that it was “never able to generate the revenue necessary to sustain” itself, and the owners “simply cannot absorb the financial loss any longer.”
The site notes that its homepage will soon be gone, replaced by links to the shows and hosts that it featured on the air (Conservative radio host Tony Katz has preserved a screen shot of the page).
Progressive talk radio finds audience building difficult and in closing down, KJFK joins a growing list of small radio stations that featured liberal or progressive programing. Only a few months ago, progressive radio station WVKO in central Ohio turned off its transmitters, and Air America, the purported “answer” to Rush Limbaugh, failed in 2010.