On Monday, Breitbart News editor-at-large Ben Shapiro, in conjunction with the David Horowitz Freedom Center, launched TruthRevolt.org, dedicated to destroying the media where they stand. “The goal of TruthRevolt is simple: unmask leftists in the media for who they are, destroy their credibility with the American public, and devastate their funding bases,” TruthRevolt.org states.
Shapiro says that TruthRevolt.org is launching by targeting Al Sharpton of MSNBC’s PoliticsNation. Their petition, which will be sent to stockholders and board members of Sharpton’s advertisers, states:
Al Sharpton is one of the greatest race hoaxers and divisive demagogues of the last half-century….Now it’s time to let his advertisers know that we won’t stand for our purchases backing his propaganda. TruthRevolt is leading the fight to inform Sharpton’s financial backers just who Sharpton is – and what the consequences will be for continuing to support his race-baiting.
The Daily Beast reports:
The first Sharpton sponsor the group is targeting is Ritz Crackers, owned by Chicago-based Mondelez International. Shapiro said Truth Revolt chose Mondelez because it bills itself as a “family-friendly company” and because it was one of the few advertisers to respond to the group’s inquiries about why it supports the Sharpton show.
As part of its response, Mondelez International said in a statement to Truth Revolt: “At Mondelez International we demonstrate our commitment to responsible corporate citizenship by participating in programs that best serve a wide range of local communities and their interests and needs. We extend our responsibility to the sponsorship of tasteful, believable television programming and we avoid sponsorship of programs that would be unacceptable in terms of generally accepted social or community standards.”
Shapiro says, “If anyone believes that Al Sharpton is tasteful and believable, they are delusional. The American people must wake Sharpton’s advertisers to their delusions. This is war – and for the left, the shock troops are those in the media who live off of advertiser and donor dollars. We must not be afraid to go after their funding sources. And we will.”