Roger Ailes, like his Fox News Channel, is as divisive as he is successful. The chairman and CEO of the de facto victor in cable news’ ratings war, whose colorful professional past includes a tenure as a talk-show producer (The Mike Douglas Show) and decades as a political consultant (presidential campaigns for Richard Nixon, Ronald Reagan and George H.W. Bush), built his 21st Century Fox network into Rupert Murdoch’s most profitable property.
Fox News’ subscription revenue continues to climb, rising to 94 cents a month per customer in 2013 for an estimated $1.1 billion — making FNC No. 6 among cable networks, according to SNL Kagan. Competitors CNN and MSNBC have been forced to duke it out for a distant second place for the past 13 years, something Ailes credits to his openness to change. But change isn’t what FNC is known for — at least not until October, when Ailes raised eyebrows by overhauling his primetime lineup for the first time in a decade. The pairing of conservative-leaning Bill O’Reilly and Sean Hannity was split up by the addition of Megyn Kelly in an effort to stem the challenges of an aging TV audience.
At 73, the Ohio native shows no interest in retiring. Outside his day-to-day running of FNC, sister channel Fox Business Network and the Fox Television Stations Group, he has a weekend residence in Garrison, N.Y., with wife Elizabeth and 14-year-old son Zachary. A fervent newshound, he bought local paper Putnam County News and Recorder in 2009. Ailes remained characteristically silent throughout months of rumors leading up to the FNC revamp but agreed to a sit-down with THR in December, speaking in his modestly attired office on the second floor of the News Corp. building.
Though he declined to comment on the split from longtime PR exec Brian Lewis, he did briefly explain why he opted to not participate in an unauthorized biography by Gabriel Sherman. Warm and droll for a man often vilified by Hollywood liberals, he also opened up about his competition, recent talent acquisitions (Maria Bartiromo, Elisabeth Hasselbeck), the staying power of the Tea Party and his desire to launch a new history channel with O’Reilly.
How long had you been planning the changes to the primetime block?
I’d been thinking about it for a year. CNN and MSNBC, our primary competitors, are trying to figure out how to beat us. There are some good, smart people at those networks, and even occasionally a blind pig finds an acorn. I never want to get caught with not expecting something. And I believed, in some cases, we needed to freshen up a little bit. Audiences are shifting. Platforms are shifting. Ages are shifting. It’s better to be in charge of change than to have to react to change.
Megyn Kelly, a ratings boon to primetime, has been a lightning rod since moving to 9 p.m. What do you think of the attention she got for saying, “For all you kids watching at home, Santa just is white”?
I don’t like [the uproar]. She was joking. She’s talking about Santa Claus, for Christ’s sake. But the people who are jealous of her, who want to bring down or hurt Fox News, see an opportunity. If they have to beat up somebody as talented as Megyn Kelly on Santa Claus, they’re pathetic.
Other people in cable news have said things in the past few months that cost them their jobs. What did you think of MSNBC’s Alec Baldwin experiment?
They dodged a bullet. They put him in there, and they would’ve had to fire him for no ratings. He gave them a reason to get fired. He appears to be angry and explosive, so that was essentially bound to happen. If somebody wants to book Alec Baldwin on one of our shows, and he wants to come on and talk to our people and say what he wants, I don’t care. We would question him on his choice of words. He’s sort of a ready-fire-aim kind of guy as opposed to ready-aim-fire.
Among your competitors, is there any talent you particularly admire?
I think Rachel Maddow has been a surprise to a lot of people. She wouldn’t really work at this network because she wouldn’t even come in the door, but on a personal level, I like her. I don’t want to hurt her career, so I won’t say we get along, but I’ve had dialogue with her, and she’s very smart. She has adapted well to the television medium.
What do you think of Jeff Zucker saying CNN is now focused on making shows and moving away from newscasts?
I’m actually thrilled. MSNBC has [already] announced they’re out of the news business. They have several different hosts, but it’s always the same show: Republicans are no good. The NBC News people won’t get caught dead on MSNBC. They could have a traffic accident in front of the window, and they wouldn’t cover it. For CNN to also throw in the towel and announce they’re out of the news business is quite interesting. That means Fox has won the cable news wars. [Zucker] had a big hit with a whale one night [the documentary Blackfish]. I guess he’s going to do whales a lot. If I were Discovery, I’d be worried.
Fox News always has made a distinction between the news and more opinionated programming. Does Megyn’s move change the way those are defined?
I think our [viewers] are adults. They know the difference between news and programming. I grew up in the era when Dan Rather hated Richard Nixon. He was a newsman, but you knew what his opinion was. Walter Cronkite came back from Vietnam and offered his opinion on the war. I know what the news shows are, and I know what the programming shows are, and there’s a difference.
When you wake up first thing in the morning, what do you read?
I look at four New York newspapers: The Wall Street Journal, The New York Times, the [New York]Post and the Daily News. On my cellphone, I look at Drudge [Report] because he’s the best aggregator going on.
Why do you have TVs running every network in your office?
Look at those six screens. I always bring my producers in and say: “Turn away from there. Now look back and tell me where your eye goes.” They tell me. If it doesn’t go to my screen, that’s how you’re going to get fired.
How long were you looking at bringing Maria Bartiromo to Fox Business Network?
We’ve had that conversation for the last five years, off and on, but we don’t see each other very often. I finally decided that she’d be terrific in our lineup, and it happened to fit her timing and her contract. And she’ll be seen on Fox News. She’s a star, and she’ll do some fill-in anchoring.
What are the growth expectations for Fox Business?
I’m not sure business television has adapted to all the changes that have been presented to it nor the economic conditions of the country. Our lineup of top business talent is like the New York Yankees in their heyday. That’s going to work for us as the economy turns and people get a little more disinterested in socialism and a little more interested in capitalism. Business news has traditionally looked at yesterday … a bunch of old people looking at numbers. And the real business news is going to be what happens tomorrow.
Is it hard for you to deal with change sometimes?
All change is hard for humans to deal with. The advertisers say 25 to 54 is the demo. … Well, I invented Fox News when I was 56, so I was already outside the demo the day I started here.
Read the rest of the story at The Hollywood Reporter.