The NRA’s American Rifleman magazine has replaced Maxim in the Alliance for Audited Media’s Top 25.
According to Ad Age, Maxim’s paid circulation fell from 2.5 million to 2 million last year. At the same time. American Rifleman‘s readership jumped from 1.7 million to 2.2. This puts American Rifleman among the top 25 magazines in circulation.
American Rifleman‘s increased circulation is also indicative of the NRA’s growing popularity among Americans.
The NRA’s Andrew Arulanandam explained: “Last year we had a 25 percent growth in membership. People who sign up for membership get their choice of one of three official journals for the NRA. American Rifleman is one of the most popular journals that we have.”
It is telling to note that, while gun control proponents continue to claim Americans want more gun control in 2014, rank-and-file Americans are walking past a magazine like Maxim in order to pick up a magazine that covers bolt-action rifles, AR-15s, and shotguns.
Follow AWR Hawkins on Twitter @AWRHawkins.