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Washington Post: Surging Trump ‘Toxic to GOP Brand’

From Phillip Rucker writing at The Washington Post: 

For Democrats, Donald Trump amounts to a kind of divine intervention.

With the Republican Party on an urgent mission to woo Latino voters, one of its leading presidential candidates has been enmeshed for two weeks in a nasty feud over his inflammatory comments about Mexican immigrants.

“They’re bringing drugs,” Trump said in his campaign announcement speech. “They’re bringing crime. They’re rapists.”

The comments — and many more since — have prompted an uproar among Latino groups and a series of acrimonious break-ups between Trump and various corporate partners. His outlandish rhetoric and skill at occupying the national spotlight is also proving to be dangerously toxic for the GOP brand, which remains in the rehabilitation stage after losing the 2012 presidential race.

Univision said it would not air his Miss Universe and Miss USA beauty pageants; Trump sued the Spanish-language television network for $500 million. NBC Universal severed all ties to him this week, including his “Apprentice” reality series; he called the network “so weak and so foolish.”

And on Wednesday, the Macy’s department store chain dumped him, saying it would no longer sell his menswear line. Trump said the retail chain had “totally caved.”

Despite — or perhaps because of — such antics, the flashy real estate mogul with a big bank account and an even bigger ego has rocketed into second place in recent national polls and in the early nominating states of Iowa and New Hampshire.

Read the full story. 


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