Fortune: Megyn Kelly Special ‘Fizzled Both in Terms of Content and Ratings’

NEW YORK, NY-May 17: Megyn Kelly at Access Hollywood to talk her new special with Donald Trump interview in New York. NY May 17, 2016. Credit:RW/MediaPunch/IPX
RW/MediaPunch/IPX via AP

Ratings for Megyn Kelly’s sit-down interview with Donald Trump were “far behind CBS and NBC offerings.”

From Fortune:

After months of much-hyped feuding between Fox News’ Megyn Kelly and presumptive GOP presidential nominee Donald Trump, Kelly promised “an electric exchange” between the two in a prime-time broadcast special on Tuesday night.

But, despite that promise and the lengthy lead-up, the debut of Megyn Kelly presents on Fox fizzled both in terms of content and ratings. Kelly’s first prime-time special failed to deliver anything resembling a revealing interview with Trump… [attracting] an audience that outpaced Fox’s typical Tuesday night drawing but still fell well short of rival networks’ offerings.

According to preliminary estimates from Nielsen, Kelly’s special averaged nearly 4.7 million viewers during the 8 p.m. hour Tuesday night, along with a 0.8 rating among the key demographic of adults aged 18 to 49. Those numbers easily beat what Kelly typically draws for her Fox News show, which averaged 2.3 million viewers per show last month, and it also more than doubled the 2.3 million viewers who tuned into Fox to watch last Tuesday’s episode of New Girl.

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