Obesity Campaign Digitally Fattens Kids As Warning

Obesity Campaign Digitally Fattens Kids As Warning

An Ad agency is taking heat for digitally altering the appearance of a child model to make her appear fatter than she actually is.  The ads have been running in California and depict a chubby little girl drinking from a container labeled sugar. 

Emma Bazilian, a media reporter for Adweek told ABC news that “They are taking a perfectly healthy little girl and Photoshopping her to make her look unhealthily obese.” 

A spokesperson for the agency behind the campaign said:  “This campaign serves to educate parents…on the realities and dangers of childhood obesity and get them to change their behaviors.

Photo ABC News 

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