CBS has a video report about the lucrative business of cats on the internet. According to Friskies, 15% of all internet traffic is connected to cats. And internet traffic means big money.
Henri, the existential cat, has been viewed on You Tube 15 million times. He also has a line of products. Grumpy cat, the cat with an underbite, has her own manager. And Maru is the most viewed cat of all with 224 million+ hits on You Tube.
John St. a digital ad agency in Toronto produced a video about “catvertsing,” the owner claims they won three accounts even though the video was tongue and cheek.
Who doesn’t love a good cat video?