Intrigue and mystery surrounded the identity of the woman pictured on the healthcare.gov website rollout. After a few weeks, the mystery woman was removed and replaced with graphics.
Now, the administration is seeking out successful purchasers of healthcare.gov services to feature their pictures.
Two of them told The Associated Press they found the site easy to navigate, were happy with the plans they purchased and were eager to share their stories in any format, including become the new face of the health care overhaul.
Health and Human Services declined to comment on the new marketing strategy for Obama’s healthcare program.