In response to Conservatives in a Panic Over Pajamazilla? Not Exactly:
Like most other people who have encountered this insanely stupid column, I had my biggest laugh when Serwer declared Pajama Boy the “emblem of an increasingly non-white electorate.” You got me, Mr. Serwer. That’s the very first thing that crossed by mind when I looked at him.
Granted that MSNBC is a badly-managed network of loons that panders to the lowest common denominator and maintains cellar-dwelling editorial standards, but is it too much to ask that its pundits display some minimal awareness of objective reality, at least the parts they can see with their own eyes?
Also, I love how he thinks he’s scoring a point by impugning conservative disdain for Pajama Boy as “a symbol of Obama supporters’ un-American dependence on government”… but then Serwer himself approvingly hails our cocoa-sipping hero as emblematic of “a young population that believes in a stronger welfare state.” Evidently we’re right about this dependence-on-government stuff, but we’re a bunch of big meanies for pointing it out.
But this is just an exceptionally low-wattage example of a very old tactic on the Left: psychoanalyzing opponents to divine what they “really” think. There’s nothing complicated or sinister about the mockery of Pajama Boy. The whole thing is freaking hilarious. The gales of mirth rolling from conservative bloggers and social media have naturally got the likes of Serwer pinching their faces and shrieking that people only make fun of them because they’re so super-duper special and awesome. Sure, we’re towering over Pajama Boy and laughing ourselves silly, but that’s only because we’re really small and frightened inside, and he’s totally like Godzilla or something.
I don’t know if Pajama Boy will prove to have been a successful advertising tactic or not. Sometimes ironic or counter-intuitive advertising works. There is a school of thought that says this ad was meant to look bizarre and ridiculous, to get attention, and those who mock it have only played into OFA’s hands by drawing even more attention to it. Maybe that’s how it will work out, but I can’t help but noticing that the previous lowest-common-denominator ads targeting young people don’t seem to have worked, because it’s just a few days before the enrollment deadline, and here comes Pajama Boy.
By the way, since President Obama just modified The Settled Law of the Land again to selectively waive the individual mandate, I thought it would be appropriate to revise the Pajama Boy ad: