A multimillion dollar Obamacare advertising campaign will feature cats, dogs, and other pets in the hopes that young women will be lured into signing up for Obamacare. USA Today is reporting that Enroll America is launching the ads.
Enroll America President Anne Filipic told USA Today the pet-themed ads are designed to “help break through the clutter.” She cited statistics showing that more than 60 percent of American homes have a pet and that most female pet owners would risk their lives for their pets.
“There have been challenges in getting messages out,” Filipic said. “People don’t have the facts they need to know.”
It could be that people “don’t have the facts” or it could be that young people don’t want to sign-up because the premiums are too high and they don’t have excessive medical expenses that make the purchase worthwhile. On the other hand, the implication that younger women will “pay attention” if kittens and puppies are featured is insulting. This isn’t the first time Obamacare has made insulting ads attempting to attract their target audiences to sign up for the program. The “keg stand” and “brosurance” campaigns received some serious mocking on the internet, not to mention the “gay” ad created to reach the gay community.