The folks at Box Office Mojo believe “Noah” could top out at $110 million or better in North America. A lot will depend on how it does next weekend. A brutal “C” from audiences and the arrival of the “Captain America” sequel this Friday are big hurdles to overcome.
With its production budget of $125 million and a marketing budget that has to be somewhere around $50 – $75 million, “Noah” will have to clear $400 million worldwide to break even.
If “Noah” is a success and encourages the studios to invest in more biblical epics, that would be awesome. If it encourages the studios to make more pagan films disguised as Christian epics (which is what “Noah” is) that’s not so good.
My concern is that with “Noah,” Hollywood has cracked the code on how to undermine the Judeo/Christian faith while making a profit with the help of some duped Christian “thought leaders”: Use the awesome propaganda power of the motion picture to lead people away from God by telling them the Judeo-Christian faith is something it is not.
In the case of “Noah,” Satan is a happy camper this morning: Over the last ten days, throughout the world, millions have been told the dark lie that Christianity equals environmental extremism and has nothing to do with leading a moral and charitable life as defined by the Ten Commandments and Christ’s 11th Commandment.
All of today’s Hollywood Playbook Top-Five here.