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NYPD Hashtag Gambit Goes Horribly Wrong

Given the success some commerical enterprises have had with using Twitter hashtags as promotional gimicks, the New York City Police Department decided to give it a shot.

What they got amounted to a shock in return.

A number of  Twitter users co-opted the #MyNYPD hashtag and began posting photos of alleged police brutality.

Occupy Wall Street took advantage of the opportunity to join in, as well.

The NYPD has yet to officially comment.

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