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Kim Kardashian Celebrity App Nets Big Bucks for Game Manufacturer

Kim Kardashian Celebrity App Nets Big Bucks for Game Manufacturer

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Adam Carolla recently proclaimed Kim Kardashian to be both talent-free and a shrewd business woman.

Here’s one more reason to admires her entrepreneurial chops.

A new app dubbed Kim Kardashian: Hollywood is estimated to gross $200 million in annual revenue, and it’s ranking high in app stores, according to TechCrunch.com. Glu Mobile, the company behind the game, saw its stock price nearly double over the past four weeks.

Here’s how the official app site describes the game:

Join KIM KARDASHIAN on a red carpet adventure in Kim Kardashian: Hollywood! Create your own aspiring celebrity and rise to fame and fortune!

The game looks to draw users from the reality show star’s considerable fan base, but even non fans are getting caught up in the game. Here’s one review that typifies that reaction.

I should start off by saying I don’t care about the Kardashians and I haven’t watched an episode of their show. I just happened to see this app is highly rated and thought “what the heck?” Since then I’ve been absolutely addicted to this game. I’m so absorbed in my life in this game that I talk about it like it’s my reality. I don’t care enough to actually purchase things with real money though. This game is completely playable without doing so. I became an A-lister in a week and reached #1 a few days after all without in app purchases.


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