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Israel’s SodaStream Turns To Home-Brewed Beer

The Times of Israel reports: SodaStream, the Israeli company that brought homemade carbonated drinks to kitchens around the world, is making a bid to conquer the home pub with the introduction of Beer Bar, its first homemade brew.

The company announced the addition in a news release Monday, spurring share prices to soar, according to the Israeli financial publication Globes.

Crafting a homemade beer requires the same simple steps as making the company’s other beverages: adding a packet of flavored concentrate to freshly carbonated water, which SodaStream’s device generates in seconds. Current flavors include a variety of fruit mixes and colas.

The Beer Bar’s resulting beverage, called Blondie, is 4.5 percent alcohol by volume, which is on par with other global beers.

In the news release, SodaStream described the beer as having “a smooth authentic taste, and a hop filled aroma.”

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