The Labour Party has announced that if it wins the upcoming General Election it will put limits on the amount of fat and sugar that can be added to foods marketed to children. Shadow Health Secretary Andy Burnham claimed children “need better protection from the pressures of modern living” such as sweet cereals like Frosties and Coco Pops.
The rules will apply to products marketed “substantially to children” and will put strict limits on the percentage of sugar and fat they could contain. Burnham had previously suggested putting a 30 percent cap on the amount of sugar in cereals, although this was widely ridiculed in the media.
The limit would make a wide variety of sweets and treats illegal, leading critics to claim the policy was Burnham’s “monkey tennis moment”, a reference to when the fictional character Alan Partridge blurted out an idea for a TV show because he was put under pressure to come up with something quickly.
Burnham said: “Children will need better protection from the pressures of modern living and the harm caused by alcohol, sugar and smoke and Labour will not flinch from taking the action needed to provide it.” He also pointed out that there are already strict rules to prevent foods with high salt, fat and sugar content being advertised on TV during children’s programmes.
But Donal Blaney, head of the influential Thatcherite pressure group Conservative Way Forward, told Breitbart London: “When Andy Burnham was Secretary of State for Health he turned a blind eye to many as 1,200 deaths at Mid Staffs. Now, after ignoring the serious issue of serial killing in the NHS, he has become fixated on becoming a cereal killer himself with this Frostie ban.
“How can a man who has failed so spectacularly to protect the public now act like he is the saviour of young people? And what will be next on his list of things to ban? Bacon sandwiches? Fish and Chips? Rather than getting sick eating Coco Pops, voters are more likely to suffer nausea listening to Burnham.”
Conservative Party Chairman Grant Shapps, blamed Ed Miliband for pushing Andy Burnham to come up with the policy, which he described as “nannying red tape”. He said: “Why does the Labour Party hate fun? This is a ridiculous over-reaction from Ed Miliband, who seems determined to drain the joy out of life.”