MUMBAI, April 15 (UPI) — In order to help clean up public defecation, Unicef India introduced a new mascot in the hope of persuading people not to go in public.
Mr. Poo made his debut in a “Poo Party” music video and has already gotten more than 100,000 people to pledge that they will call on their “Head of State to ensure that India rises to the challenge of ending open defecation.”
According to Unicef, more than 620 million people in India do not use a toilet and 28 million children have no toilet facilities at their school.
“That’s half the population dumping over 65 million kilos of poo out there every day,” the Poo2Loo website reports. “If this poo continues to be let loose on us, there will be no escaping the stench of life threatening infections, diseases and epidemics.”
Students, teachers, communities, local and national governments, civil society and private companies all need to work together for #WASH.
— Take Poo To The Loo (@poo2loo) April 14, 2014
— Take Poo To The Loo (@poo2loo) April 10, 2014
“Urban or rural, poo is all around us, in our playgrounds and outside our offices,” Maria Fernandez, a Unicef campaign coordinator in India, told the Wall Street Journal. “If we’re silent, we’re contributors.”