Russian state-run network Rossia doctored a clip from a commercial to use as evidence against the “erosion of morals” in the West with “sex education and tolerant views towards homosexuals.” Fathead, the company whose clip was used on Rossia, is now looking to take legal action against the station.
Fathead is a company specializing in wall-sized decals that began as a sports star decal franchise but has since expanded into the entertainment industry. In the commercial, a family surprised their son with a monster truck decal from Fathead. Rossia distorted the advertisement, claiming the family in the ad posted pictures of naked men on the child’s bedroom wall.
“Is this how a child’s playroom should look?” asked the narrator of the show Special Correspondent.
Fathead is not pleased Rossia falsified its commercial.
“We will not tolerate the reconstruction of one of our family-friendly TV spots into a hateful, bigoted, and outrageous attack on the gay community as well as children,” said Fathead.
Here is the original commercial. Fathead found the family’s video on YouTube and turned it into a commercial. The boy is very excited to receive his Fathead.
Homophobia is rampant in Russia. The country Russia derestricted homosexuality as a mental illness in 1999. In 2013, the State Duma passed a law forbidding anyone from equating “straight and gay relationships, as well as the distribution of material on gay rights,” and people face a 100,000 roubles ($2,026.55) fine if they promote non-traditional relations. Attacks on gay gatherings increased after Putin passed the law.
Authorities blocked a gay dating app and threatened users with arrest under the law. Newspaper editor Alexander Suturin was fined when he printed that “being gay is normal.” Russian gays now seek asylum in America due to the law and increasing attacks. These men and women abandon lucrative jobs and higher education to escape the hatred in Russia.
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