Backed by gruesome shots of computerised cannibalism, police beatings and violence, campaigners warned parents that their children were increasingly at risk from "sadistic" video games. Senator Hillary Clinton and former vice presidential nominee Joseph Lieberman meanwhile launched new legislation intended to protect kids from graphic, violent and sexual material on their game consoles.
The National Institute on Media and the Family said in its annual report that video game retailors had failed to honor promises to safeguard children from violent and sexual content in new generation video games.
"There has been significant industry progress and reforms over the last decade, but ever more violent and sadistic games are still ending up in the hands of children," said the institute's president David Walsh.
Walsh called gave the video game industry a grade of "D+" over the last decade as regards protecting children, and called on retailers to embrace an independent ratings system for games.
"Retailers would rather appear as if they care about children instead of actually small steps to protect them," said Walsh.
Walsh concluded his presentation by showing video footage of games featuring police shootings, violence, graphic language and even cannibalism.
The Entertainment Software Ratings Board (ESRB), an industry self regulatory body was not working, Walsh said, and warned that boys as young as nine-years-old were often able to buy 'M' or mature rated video games.
Clinton sprung into action after a controversy earlier this year involving the latest edition of the "Grand Theft Auto" game which could be modified to include graphic sex with a modification called "Hot Coffee" available on the Internet.
"I have developed legislation that will empower parents by making sure their kids cant walk into a store and buy a video game that has graphic, violent and pornographic content," said Clinton, a possible 2008 presidential candidate.
"Today's report is yet further proof that we need to make sure parents have the tools and support they need to make informed decisions for their children."
The legislation would make it a crime for any business to sell or rent a Mature, Adults Only or Ratings pending game to anyone younger than seventeen.
On Monday, the gaming industry said Sony's next-generation PlayStation 3 would join the new Microsoft Xbox 360 in giving parents tools to limit access to computer games deemed too risque or violent.
