SAN FRANCISCO (AP) —
The Apple Watch. CEO Tim Cook is expected to unveil the company’s newest device and make the case for why it’s a must-have gadget at a San Francisco event later Monday.
Apple teased the smartwatch in September but has given few details. Scheduled to hit the market in April, industry watchers are eager to see if Apple’s version will be the tipping point for the sluggish smartwatch market. There was similar skepticism when Apple released the iPad in 2010, yet the company has successfully sold millions and its popularity has shaken up the PC market.
The stakes are high for a company that just dislodged AT&T as one of the 30 stocks comprising the venerable Dow Jones industrial average. The watch is the first brand-new device Apple has launched without Steve Jobs.
Apple’s event will likely begin with other product announcements. Below is a live blog of the event. All times PDT.
10 a.m.
The event begins with a video of an Apple store in West Lake, China. Customers holding Apple products cheer as employees count down to the opening of the store in January.
9:55 a.m.
Journalists, industry analysts and Apple guests fill the auditorium of the Yerba Buena Center for the Arts in San Francisco for the start of the event.
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