WASHINGTON, Aug. 25 (UPI) — Actress Emma Roberts is Aerie’s latest spokeswoman, modeling for un-retouched photos under #aerieREAL.
The Scream Queens star shared the first photos from the campaign shoot Monday morning.
“So excited for you guys to see my @aerie #aerieREAL campaign finally!! This photo is not re touched and has no filter !!” the actress wrote alongside a photo of herself in a lacy bralette and polka dot undies. “Remember REAL is sexy. REAL is cool !!”
At a dinner party celebrating her new series of Aerie ads, Roberts told People how the campaign fits in with her lifestyle choices. “I only surround myself with…people that are going to make me feel confident and make me happy and make me laugh,” she told the outlet. “And so that way, the mean things don’t get to me as much.”
“I just love the message behind it,” she said of the #aerieREAL movement. “I thought the whole idea was so inspiring…Yes, I’m an actress, but I’m also a real girl.”
In July, Roberts said the project boosted her confidence. “Unlike other ads that make me feel like I need to work out more, or I need to buy this for my face — [the aerieREAL ads] made me feel good, not like I had to hind behind anything,” she told Refinery29 in an interview.
“I’ve actually never felt more confident and comfortable on a set — which is amazing, because you don’t have the safety net [of Photoshop]. But I saw the photos and was like, you know what? This is great — this is just me, in clothes I feel good in, being who I am.”
At her celebratory dinner, Roberts said she felt as if girls associated the word “real” with “flaw.” “I hope that with this campaign they start seeing ‘real’ as beautiful and just who you are, inside and out.”
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