WASHINGTON, July 1 (UPI) — Facebook has updated their longtime logo, according to reports. The new logo is now typed in a less-distinguishable font than before, with several slight differences.
According to Brand New, a blog which follows logo redesigns of major brands, the change comes as a surprise. Tweeted by Facebook product designer Christophe Tauziet Tuesday afternoon, the new logo dons slimmer, rounder text and a single-story “a” as opposed to the former logo’s double-story letter.
Facebook’s creative director Josh Higgins told Brand New that the company “set out to modernize the logo to make it feel more friendly and approachable.” He continues to say that they could have gone in any direction with the redesign, but decided to keep it simple. “We only needed an update,” he said.
The updated logo won’t affect the classic “F” logo which sits on users’ home pages when they’re logged on. Instead, the sleek logo will appear wherever the full word is used, including the headquarters’ sign and the social media site’s initial homepage.
Say hello to the new Facebook logo pic.twitter.com/ofoFm4JQmK— Christophe Tauziet (@ChrisTauziet) June 30, 2015
old facebook logo vs new facebook logo
#design pic.twitter.com/8srDMsVH5x— sauro (@sauro) July 1, 2015
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