NEW YORK, Nov. 11 (UPI) — Gwen Stefani is keeping business rolling with a new line of pet accessories launched this week.
The Voice coach, who recently confirmed her relationship with colleague Blake Shelton after her divorce from Gavin Rossdale, partnered with Petco to develop the Harajuku Lovers line. Consisting of dog toys, handkerchiefs, hats and more, the line was a longtime goal for Stefani.
“I wanted to do this collection for so long because the people that I work with around me that I love, they wanted so desparately for me to do a line of dog wear and toys and things like that,” she told People. “And it’s really hard — we had to really stalk [Petco] to let us do it, and we got it and so now, here it is and it’s really exciting.”
The new pet fashion line consists of 20 affordable pieces ranging in price from $6.99 to $19.99. “[Petco] had specific categories they wanted filled, and we just were trying to come up with things that seemed like were so cute that they just kind of signified my style,” Stefani explained.
The “Used To Love You” singer launches the new line at the same time as a major shift in her love life. Stefani shared a photo of herself with new beau, country singer Blake Shelton, and Pharrell Williams Tuesday, further confirming her latest romance.
Just after a bout of partying throughout Halloween weekend, the star was questioned about her blossoming relationship with Shelton. “We are just trying to have fun,” she told radio host Carson Daly in early November.
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