NEW YORK (AP) — Mark Pincus is back as CEO of Zynga, the struggling online game company he founded.
He’s taking back the reins from Don Mattrick, the former head of Microsoft’s Xbox division who took over from Pincus two years ago.
The San Francisco company says Mattrick is out as CEO and as a board member and Zynga employee, effective Wednesday.
Zynga is best known for games such as “FarmVille” and “Words With Friends.” In its heyday, it was by far the most popular company on Facebook, but lost luster in recent years as people moved on to other games and to mobile devices.
Now, Zynga bills itself a “mobile-first” company. It says 60 percent of its bookings come from mobile players, up from 27 percent when Mattrick joined in 2013.
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