PARIS, July 16 (UPI) — Balmain’s Fall/Winter 2015 campaign is heating up with its sister-themed shoot.
Kendall and Kylie Jenner, Gigi and Bella Hadid and Joan and Erika Smalls are all faces for the high-fashion brand for the upcoming season.
The Parisian brand shared photos of the new ads, shot by Mario Sorrenti, on Instagram Thursday. Every hour, they revealed another set of siblings that shared the frame, starting off with the Smalls, then the Jenners and lastly, the Hadids.
BALMAIN F/W 2015 AD CAMPAIGN Starring #JOANSMALLS and #ERIKASMALLS Photographed by #MARIOSORRENTI #BALMAINUNCONDITIONALLOVE #BALMAINARMY Creative Direction #PascalDangin at KiDS Hair #BobRecine Makeup #AarondeMay Set Designer #PhillippHaemmerle A photo posted by BALMAIN (@balmainparis) on Jul 16, 2015 at 6:09am PDT
Joan Smalls reposted the image of her and her sister Erika, wiritng, “Smalls Sisters Attack @balmainparis @olivier_rousteing Huge Thanks this is Epic I have goosebumps, this is so beautiful @miss.smalls @mario_sorrenti_2 #Smalls #BalmainCampaign”
BALMAIN F/W 2015 AD CAMPAIGN Starring #KENDALLJENNER and #KYLIEJENNER Photographed by #MARIOSORRENTI #BALMAINUNCONDITIONALLOVE #BALMAINARMY Creative Direction #PascalDangin at KiDs Hair #BobRecine Makeup #AarondeMay Set Designer #PhillippHaemmerle A photo posted by BALMAIN (@balmainparis) on Jul 16, 2015 at 6:32am PDT
When Kendall Jenner posted the image of her and younger sister Kylie, she joked, writing, “when sis don’t do as I say @balmainparis F/W 2015 Ad Campaign. photographed by Mario Sorrenti”
BALMAIN F/W 2015 AD CAMPAIGN Starring #BELLAHADID and #GIGIHADID Photographed by #MARIOSORRENTI #BALMAINUNCONDITIONALLOVE #BALMAINARMY Creative Direction #PascalDangin at KiDS Hair #BobRecine Makeup #AarondeMay Set Designer #PhillippHaemmerle A photo posted by BALMAIN (@balmainparis) on Jul 16, 2015 at 9:18am PDT
“Get down sister New @BalmainParis Campaign shot by #MarioSorrenti Thank you @Olivier_Rousteing !!” Bella Hadid captioned her picture with older sister Gigi.
Olivier Rousteing, creative director of Balmain, said in a statement: “This season’s Balmain campaign was inspired by a brief, key moment that happened while we were shooting our last campaign. While I watched Mario capture a kiss last fall, I was struck by the love and emotion that I was witnessing in front of me. Starting with a determination to once again focus on the beauty of an intimate connection, my team and I quickly concluded that a celebration of the unique and unconditional love of siblings is a natural progression from the spirit of last season.”
Back in May, Rousteing, Kendall and Joan walked the red carpet at the Billboard Music Awards to debut clothing from the new collaboration with H&M, which hits stores Nov. 5.
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