Goodwill Goes Woke, Joins Top CEOs in Pushing ‘Diversity,’ ‘Inclusion’

Goodwill of Southwestern Pennsylvania reportedly fired an employee after he raised concerns with the company’s “Diversity, Equity, and Inclusion,” (DEI) initiative.

Timothy O’Malley, a ten-year employee of Goodwill, told the Federalist he was fired after speaking out against their implicit bias training. Implicit bias training is a key component of critical race theory (CRT), the woke agenda that has sparked a culture war and pushed Virginia Governor-elect Glenn Youngkin to victory earlier this month.

O’Malley said these trainings took place in “three to four hour” sessions and were led by a “racial equity trainer.” “They started pushing us to recruit employees to be part of it,” O’Malley said of the training.

Around the same time, O’Malley attended a “safe space” meeting meant for employees to ask questions. According to the Federalist:

“I think they just assumed that I’d be on board with this because I foster children of all races and sexualities,” he said. “But I started asking questions about equality of outcome and equality of opportunity and I could tell that they weren’t too thrilled with me about that.” “You were supposed to be able to offer your ideas, and so I suggested Thomas Sowell as an author to have some diversity of thought, and they told me that that’s not really what the DEI committee is about,” he added.

However, it is not just the Goodwill of Southwestern Pennsylvania pushing this identity politics agenda. Goodwill Industries International has applied pressure on regional branches to promote DEI initiatives following the appointment of Dr. Samatha-Rae Dickenson as director of diversity, equity, and inclusion.

ARLINGTON, VA - DECEMBER 30: Goodwill Industries of Greater Washington employee Edward Hawkins unloads bags of donated goods at a drop-off point December 30, 2005 in Arlington, Virginia. Charity organizations like Goodwill see a surge in donations at the end of the calendar year before the 2005 tax deduction deadline. With 84-percent of its $2.39 billion in revenue going to fund social benefit programs and services, Goodwill helped place 104,010 people in jobs outside the organization in 2004. (Photo by Chip Somodevilla/Getty Images)

Goodwill Industries of Greater Washington employee Edward Hawkins unloads bags of donated goods at a drop-off point December 30, 2005, in Arlington, Virginia. (Photo by Chip Somodevilla/Getty Images)

Dickenson joined Goodwill Industries International in June 2021, primarily due to her writings about the “racial microaggressions” black women face in the public sector work environment.

Now, Goodwill International’s website has a three-part series on “microaggressions and the harm they cause.”

Goodwill is not the only American company pushing the leftist agenda onto its employees.

Christopher Rufo, a prominent anti-CRT activist, published internal documents from AT&T showing an affinity for CRT and anti-white racism. “White America, if you want to know who’s responsible for racism, look in the mirror,” reads one of the AT&T documents.

Additionally, Delta CEO Ed Bastian parroted Democrat Party talking points after Georgia passed their voter ID law in March. “It’s evident that the bill includes provisions that will make it harder for many underrepresented voters, particularly Black voters, to exercise their constitutional right to elect their representatives. That is wrong,” Bastian said.

Delta recently announced their unvaccinated employees must pay a $200 monthly fine until they take the vaccine.

Further, PulteGroup, the nation’s third-largest home construction company, launched a “diversity board.” The diversity board was commended by CEO Ryan Marshall, and it will institute “conscious bias training,” which is similar to implicit bias training. However, a PulteGroup employee told Big League Politics that the training is “likely just a smokescreen while black employees aren’t actually seen or heard from in any real way that changes this company.”

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