After South African Olympian – and double below-the-knee amputee – Oscar Pistorius was charged with murdering his girlfriend, Nike pulled down Pistorius’s “I am the bullet in the chamber” ad campaign from the sprinter’s website.
The ad showed Pistorius coming out of the starting blocks. Nike South Africa said it will not yet withdraw support from Pistorius.
“This is a very unfortunate story and it is still under investigation,” Seruscka Naidoo, Nike South Africa spokesperson, told The Sun. “We’ll not make any decision until we hear from Oscar or his agent.
Pistorius’s girlfriend, model Reeva Steenkamp, was shot to death in Pristorius’s home on Thursday. Pristorius was charged with murder, is in jail, and will appear in court on Friday.
At the 2012 Summer Olympics in London, Pistorius became the first double-amputee sprinter in history to participate in the Olympics. He made the men’s 400m semifinals at the Olympics.