The National Rifle Association will sponsor the April 13 NASCAR Sprint Cup Series race at Texas Motor Speedway. The race, which used to be known as the Texas 500, will now be called the NRA 500.
The NRA made the announcement on Monday and it will be the first time the group has sponsored a race in NASCAR’s top division.
“The NRA 500 is the latest announcement in the long history of a growing partnership between the NRA, Speedway Motorsports and the NASCAR community,” NRA President Wayne LaPierre said. “NRA members and NASCAR fans love their country and everything that is good and right about America. We salute our flag, volunteer at our churches and communities, cherish our families and we love racing.”
Eddie Gossage, president of Texas Motor Speedway, “said the agreement is for one year with a one-year option.”
“It’s an organization we’ve enjoyed a long-standing relationship within the industry, including Speedway Motorsports [Inc.] and Speedway Charities,” Gossage said.
Though financial terms were not disclosed, Sports Business Journal, which first reported the news, noted that a Cup sponsorship is “in the high-six to low-seven-figure range.”