Notre Dame and NBC announced on Thursday they have renewed their television contract for an additional 10 years, through the 2025 season.
NBC, per the deal, will retain the “global media rights on all platforms to a minimum of seven Notre Dame home football games per year on NBC” while selected games will be aired on NBC Sports Network. Notre Dame games will also be live-streamed on NBC’s digital platforms.
Notre Dame has used some of the profits from its partnership with NBC to fund its endowment. NBC, which has televised Notre Dame games since 1991, will have televised 35 consecutive seasons at the conclusion of the extension.
“While our relationship with NBC Sports is longstanding, the more recent merger between NBC and Comcast has opened up additional avenues to expand the breadth of Notre Dame-related sports programming on NBC platforms,” said Notre Dame vice president and athletics director Jack Swarbrick.
Mark Lazarus, Chairman of the NBC Sports Group, said, “coming off one of Notre Dame’s best and most dramatic seasons in decades, we could not be more proud to extend this historic partnership.”
Last season, Notre Dame finished the season undefeated before national champion Alabama thoroughly obliterated and humiliated Notre Dame in the BCS championship game en route to a 42-14 victory in January in Miami.
Ratings for Notre Dame games last season were up 69%, fueled in part by Notre Dame’s perfect season and the buzz surrounding what many thought was Heisman Trophy candidate Manti Te’o’s inspiring story of playing the season after the death of his girlfriend and and grandmother.
Te’o’s “dead girlfriend” was later revealed to be a hoax.
Notre Dame, though, is still a national brand, and NBC saw plenty of upside in renewing the contract for ten seasons after five consecutive five-year extensions.