Nike has pulled its “Boston Massacre” t-shirts from outlet stores and major retailers.
The shirts were released before the Boston Marathon bombings last Monday, and the “Boston Massacare” wording refers to two series sweeps by the New York Yankees of the Red Sox. Those sweeps–in 1978 and 2006–ended Boston’s chances of making the playoffs and are known as the “first and second Boston Massacres.”
It is a play on words of the 1770 Boston Massacre in which British soldiers attacked Bostonians.
A producer for David Letterman’s “The Late Show” saw the t-shirts at an outlet store and inquired why those shirts were on the racks after the Boston Marathon bombings. Nike confirmed that it has officially ordered those shirts pulled to ABC.
Photo credit: @EricStangal