The Obama administration is reportedly asking the NBA and other sports leagues to help it sell Obamacare to the public.
According to a report in Politico, “Massachusetts officials who have been in contact with the administration” said Obama’s team “plans to push the new coverage options” by potentially partnering with the NBA.
The NBA declined to comment on the potential deal that could put superstars like Kobe Bryant and LeBron James in advertisement campaigns. Further, such a deal could enable the Obama administration to use the NBA logo on Obamacare advertisements.
As Politico notes, the NBA is appealing to the Obama administration because the “NBA season’s calendar tracks closely with the six-month period during which Americans have a chance to sign up” for Obamacare health exchanges, which begin on October 1.
The Obama administration reportedly wants to partner with other sports leagues as well, but the NBA–and other professional sports league–could still refuse the partnership because of the partisan nature of Obamacare.