As the saying goes, “everything is bigger in Texas.” When the Dallas Cowboys built their new state-of-the-art stadium in 2009, it included what was certified by Guiness World Record book officials as the largest high-definition video display in the world. However, now the Cowboys can’t even claim the largest high-definition video display in Texas.
Keeping up with the Joneses is practically a Texas tradition, and the Houston Texans are the latest to partake. Texans’ President James Rootes unveiled two new video boards at opposite ends of the field at Reliant Stadium that measure 14,549 square feet each. The upgrade was needed for Houston to win their bid to host the Super Bowl in 2017, but the revenue from Super Bowl LI will be necessary to make up for the steep cost of the screens to taxpayers.
The giant video screens cost taxpayers $16 million, a high price to pay for entertainment screens. Local officials are banking on the belief that the investment will be returned multiple times over by helping the area win bids for many other major events beyond the 2017 Super Bowl. Unfortunately for taxpayers, no events have been announced before 2017 that are likely to help recoup the cost of the public funds.