They may not get as much press as football or hockey, but some of the toughest athletes in America today are rodeo professionals. After all, there is a giant bull to contend with each and every time out, so injuries occur often, and they’re often quite serious. Unlike those in many of our big sports leagues today, rodeo athletes do not enjoy guaranteed salaries or injured reserve provisions. Those who find themselves on the shelf usually encounter financial hardship.
It was an honor to participate today in a luncheon for the Justin Cowboy Crisis Fund at the Southpoint in Vegas. The JCCF, sponsored by Justin Boots, helps pay medical bills for injured professional rodeo athletes and their families. It’s a great cause honoring our cowboy tradition and those who participate in America’s original “extreme sport.”
In a day and age when people are skeptical of certain charities, and for good reason, the best part of the Justin Cowboy Crisis Fund is the group’s transparency. Every cent donated goes to the injured athletes. Not paperwork, not bureaucracy, but real people in real need. All administrative costs associated with managing the JCCF are underwritten, leaving all monies received through donors (and as investment earnings) to serve the rodeo athletes.
In Palin’s post about the JCCF, she also added a photo and these words: “P.S. That’s Michael Gaughan and his family in the photo. They’re the owners of the Southpoint Casino, which sponsored the event today. I mention Michael in “Good Tidings and Great Joy.””
Along with the tireless work of the Gaughans, Palin friend and music legend, Charlie Daniels is a member of the Justin Cowboy Crisis Fund Board of Directors.
Rodeo and bull riding are hardly niche sports. Americans from coast to coast enjoy the phenomenal talents of these athletes. Madison Square Garden in New York City sells out when these events come to town. Now, some of those who sacrifice so much for the show could use some financial assistance.
Learn more about the Justin Cowboy Crisis Fund here.