Sarah Palin’s new television program doesn’t air until April, but the former Alaska governor is introducing the program personally on Friday in Pasadena, California. Palin is hosting a power breakfast sponsored by Sportsman Channel at the 2014 Television Critics Association Winter Tour.
The weekly program that Palin will host will be called “Amazing America with Sarah Palin.” It will run on Sportsman Channel and focus on the outdoors in America. Fishing, shooting, and other pastimes will be featured. Choosing Palin to showcase stories concerning rods, reels, and guns could very well be TV gold.
Sportsman Channel is even using language that sounds like Palin. The network touts the show as Palin taking the viewing audience into “Red, Wild and Blue America.”
Sportsman Channel has actually been around since 2003 and is unique in that it exclusively serves outdoor enthusiasts. The partnership with Palin, however, gives the channel a real shot to not only strengthen its fan base of hunters and fishermen but to reel in a huge chunk of viewers that would otherwise not watch outdoor programming. Palin has that power.
As for the Television Critics Association, the group is comprised of over 200 professional journalists who cover television for publications across the United States and Canada. Certainly much of the membership is liberal. They’re used to praising network shows with typical Hollywood themes. It will be interesting to see how they critique an all-American program hosted by a traditionalist like Palin. They’ll get a chance to meet her in person at the Langham Huntington Hotel this week.