The NFL is trying to take the offensive against AR-15 manufacturer Daniel Defense, claiming they never saw Daniel Defense’s Super Bowl ad and that it was not submitted to Fox Sports. However, their spokesman Brian McCarthy makes clear that if it had been submitted to Fox Sports, “it would have been rejected by the network’s standards and practices department.”
According to CBS DC, the ad was submitted to “Fox affiliate WTGS-TV in Savannah, Ga.” It never made its way to Fox Sports proper because WTGS “received and rejected the ad.”
On November 27, Breitbart News reported the Daniel Defense ad had been rejected, although the ad was not about firearms. In fact, it did not mention firearms even once. It did show the Daniel Defense logo at the end, and that logo is of a DDM4 rifle. But the focus of the ad was taking responsibility for oneself, family, and country.
Breitbart News spoke to Daniel Defense’s Marty Daniel at the 2014 Shot Show on January 16th. He said, “The NFL actually reported that it was Fox who never got them the commercial, and in the same breath said they wouldn’t have run it anyway.”
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